Our Famous Mentor

The history of the Arthur Murray Franchised Dance Studios began in 1912 with a man named Arthur Murray, an American symbol of entrepreneurial success and social dancing. Murray was among the first to use advertising techniques considered cutting edge at the time. His concept of selling dance lessons by mail, one step at a time, took the use of direct mail to a new level.

Murray’s creative use of print advertising attracted national attention, as did his business acumen. In March of 1920, using students from Georgia Tech, Murray arranged to have music transmitted to a group of his dance students a few miles away. This was the world’s first radio broadcast of live music for dancing.

Prior to World War II, Arthur Murray teachers were a regular part of every first-class steamship cruise. During the 1930s, the Studios introduced such dances to the public as the Lambeth Walk and The Big Apple. In fact it was The Big Apple that launched Mr. Murray’s one Studio into the largest chain of dance schools today.

In 1942, singer Betty Hutton with the Jimmy Dorsey Orchestra recorded the big hit song ‘Arthur Murray Taught Me Dancing In A Hurry’ for the movie ‘The Fleet’s In’ and by 1946 there were 72 Arthur Murray Dance Studios across America.

This rights to this clip are in the public domain *** *** This video is fair use under U.S. copyright law because it is noncommercial and transformative in nature and has no negative effect on the market for the original work. *** Betty Hutton plays "Bessie Day" in the 1942 Paramount Pictures production "The Fleets In".

Arthur Murray was the first to realise the growing popularity of the latin dances in America during the 1950s. Many conventions were held in Cuba during that time to give Arthur Murray dance trainers first-hand knowledge of the hot new latin styles and moves that were in vogue and becoming popular.

In July 1950, Mr. Murray purchased 5 fifteen-minute television spots on CBS and persuaded his wife Kathryn to do the teaching. Before the third show, Arthur bought a half-hour summer series on the ABC. The show was called the ‘Arthur Murray Dance Party’. By May 1952, the Murrays had televised almost 100 programs. The TV ratings climbed and in the summer of 1952 they signed with their first sponsor, General Foods. Millions of viewers all over the United States fell in love with the show and flocked to the Arthur Murray Dance Studios throughout the country. This highly popular show ran for 12 years on national television.

A popular TV 1950's TV show that ran on the DuMont Network until DuMont went off the air in 1955, then it aired on other networks until the end of the decade. The Murrays produced the show themselves as a promo for their dance studios.

In 2006, Arthur Murray International celebrated the induction of Arthur and Kathryn Murray into the Hall of Fame at the National Museum of Dance in Saratoga Springs, New York.